With the EU AI Act, transparency becomes a central requirement for the use of artificial intelligence in visual content. Images created by AI must be clearly labeled to prevent confusion with human-made works. The regulation aims to ensure that users can easily recognize when a picture is generated, especially in contexts where authenticity matters, such as journalism, education, or political communication.
The labeling should be simple, visible, and understandable for all audiences. Phrases like “AI-generated” or “This image was created using AI” are recommended. Labels must not be hidden in metadata or placed in a way that users could overlook them. At the same time, technical measures such as watermarking and metadata can complement visible labels to support traceability across platforms and systems.
In sensitive areas, stricter rules apply. Here, the absence of clear labeling could not only mislead but also damage trust. Consistent and transparent practices help organizations, creators, and platforms comply with legal obligations while maintaining credibility with their audiences.
Key points to follow:
- Ensure consistency across all channels and platforms.
- Always use clear wording such as “AI-generated”.
- Place the label visibly, not only in metadata.
- Use technical tools (metadata, watermarks) where possible.
- Apply stricter transparency in sensitive contexts (news, politics, education).
